•TRAVERS TELECAST OVERNIGHT RATING HIGHEST SINCE 2004, 8/31•
The NBC telecast of Saturday’s Travers Stakes, which saw Triple Crown winner American Pharoah fall short to Keen Ice nearing the wire, earned a 1.33 overnight rating, the highest overnight for a Travers television program since 2004, when Belmont spoiler Birdstone won the race.
According to tweets by NBC Sports PR, the 1.33 rating was 102 percent higher than last year’s telecast.
Additionally, the 1.66 rating for the one-hour window from 5 to 6 p.m. ET that included the race bested the one-hour 5 p.m. telecast of American Pharoah’s romp in the Haskell Invitational Aug. 2, which earned a 1.44.
Louisville topped individual city ratings with a 3.4, followed by Fort Myers (2.6), Nashville (2.4), Cincinnati (2.2) and Richmond (2.2).